In the world of packaging, uniqueness, and innovation are the key tools to create an identity of the brand. One of the most demanding food packaging boxes that have stood the test of time and are recognized as highly versatile are custom Chinese takeout boxes. Initially designed as a Chinese food box, this amazing Chinese takeout box has gone far beyond its traditional use and is now used for various branding purposes.
Many industries are using it due to its ease of functionality, branding potential, and catchy design. These custom take out boxes have become a leading choice for brands to leave a lasting impression. This blog post will talk about the importance of these food boxes and also reflect on designing the perfect takeout boxes.
History of Chinese Takeout Boxes
When we talk about disposable food boxes, nothing more iconic comes to mind except chinese takeout boxes. As the name implies, these boxes have a close bond with Chinese food from the day they came into being. However, it does not imply that China is the main force behind this amazing innovation. The credit goes to America which has come up with these food boxes.
The idea of a Chinese take out box was put forward by Fredrick Weeks. He presented it on 13th November in 1894 and called it “paper pail”. It was made from a single piece of paper and folded into a leak-proof box which was then secured with a wire handle to carry it. It looks like, it has taken its inspiration from “oyster pail technology” and this is the reason that many Chinese takeout boxes are called oyster pails.
The best thing about these boxes is that they are easy to produce, and use and have an origami-inspired design on them. They are foldable and can be folded, hence, serving as dinner plates for the takeout dinner. This is an interesting fact that has just been explored about this Chinese food box.
Why Choose Custom Chinese Takeout Boxes for Branding?
There are multiple reasons to choose these origami-styled takeout boxes. Not only they are functional but they also enhance the brand’s recognition. Let us explore in more detail the prime reasons to choose these personalized food boxes for effective branding.
- Quick Recognition and Aesthetic Appeal
One of the key reasons to choose Chinese take out boxes is their ability to get instantly recognized. People associate these food boxes with delicious Chinese food, comfort, and ease of use. Customers consider them a strong marketing tool with great potential for evoking nostalgic feelings and emotions. Every brand customizes these boxes with tits logo, specific designs, colors, and styles to build its image.
- Practical and Versatile in Designs
The opulent design and function of custom Chinese takeout boxes make them the best choice for many brands. They have secure and sturdy closures that keep the items secure with interlocking flaps. These locks prevent spills and maintain the freshness of the food inside. Moreover, they have a portable design as they use metallic handles as carriers. It is easy to carry them without the need for an extra bag. Last but not least, they have good space efficiency. They have large storage and easily stack items to transport.
There are various industries that are using these boxes except for food. Brands often use them to present gifts, promotional items, and little sweets. Furthermore, they are an ideal choice for eco-friendly packaging.
- Eco-friendly and Sustainable Option
Sustainability is becoming a crucial factor in businesses these days. It is also the buyers’ choice. Therefore, brands are turning to eco-friendly custom Chinese take out boxes to appeal to the target audience. There are many companies that are providing eco-friendly, biodegradable, and sustainable personalized food boxes. It will help brands to align with the eco-conscious mindset of their customers. Shifting to eco-friendly packaging not only reduces carbon footprint but also builds a positive image of the brand.
How to Design the Best Custom Chinese Takeout Box?
Designing a perfect Chinese take out box first requires a durable, eco-friendly, and sturdy material. It should be a packaging material that retains the aesthetic appeal also. There are many options like Kraft paper, Coated Paperboard, and corrugated cardboard.
Kraft is a recyclable and biodegradable material and works best for brands that put more focus on sustainability factor. The coated paper board offers a sleek and stylish outlook. It also provides a polished finish to give a luxury appeal to the packaging. Talking about corrugated cardboard, it provides good strength and durability to the box. It is an ideal material to carry heavy items in the takeout boxes.
Next in designing comes custom printing and finishing options. After finalizing the box material and giving it a shape, there comes the time for adding premium finishes and printing. The most popular ones include foil stamping, embossing or debossing, and Spot UV printing. All of these are high-end finishes and give a luxury feel to the box.
In foil stamping, metallic or glossy touches are added to the surface of the box to enhance the logo or brand’s name. It is a popular way to make a brand stand out. Embossing and debossing are other popular finishing techniques that create a tactile and 3D effect on the box. Luxury and premium brands use this technique to make their mark and leave a lasting unboxing experience on the customer. Spot UV highlights specific design elements to create a catchy contrast. Usually, the surface is matte on which Spot UV works like magic and enhances the overall appeal of the box.
Highlighting Brand Identity
Another key feature that aligns with the design of the boxes is incorporating the brand’s personal touches on the box. Premium finishes and printing techniques serve this purpose. When brands add logos and carefully chosen color schemes on their boxes, it ensures consistency and strengthens their visual appeal.
Using creative and legible typography is also a key factor in building a brand’s image in the market. Unclear font will make it difficult for the buyers to read the instructions properly, hence, negatively affecting the brand’s image. Therefore, brands should carefully choose the font style to align with their audience.
In addition, it is highly recommended to use a Chinese food box to tell your brand’s story. Use a packaging style that tells your brand’s mission and values clearly to the customers. In this way, businesses can build a deep bond with their buyers.
Cross Industry Applications
- Beyond food, custom Chinese takeout boxes are used in other industries too. They are a perfect choice for packing gourmet snacks and desserts like popcorn, candies, and bakery items.
- They are an ideal choice in gift and retail packaging. Many jewelry, clothing, and lifestyle brands use custom takeout boxes to pack small items and gifts in uniquely designed mini Chinese takeaway boxes.
- Wedding planners and event organizers can also make personalized Chinese take out boxes to present souvenirs, give party favors, and deliver thank-you gifts to their buyers.
The Final Thought
As the packaging industry is growing, therefore, businesses must also keep an eye on creative packing solutions to boost their sales. Chinese take out boxes are becoming popular among various industries due to their appeal, design, and ease of use. Whether used in the food industry, retail market, or event planning, these Chinese takeout boxes are a unique way to enhance the visibility of a brand. Contact Packaging Mania today to get well-designed, eco-friendly, and visually appealing custom Chinese takeout boxes to create a memorable experience for your customers.
