Selling stickers online is a fantastic way for artists to monetize their creativity while reaching a global audience. Whether you create hand-drawn designs, digital artwork, or unique typography-based stickers, there are numerous platforms where you can showcase and sell your work. In this guide, we’ll explore the best online marketplaces for selling stickers, helping you choose the right one based on your goals, audience, and pricing preferences.
1. Etsy
Best for: Independent artists and handmade sticker creators
Etsy is one of the most popular platforms for selling handmade and custom products, making it an excellent choice for artists selling stickers. With a built-in audience that appreciates unique and artistic designs, Etsy allows you to set your own prices and manage your store independently. However, keep in mind that Etsy charges a listing fee of $0.20 per item, plus transaction and payment processing fees.
Pros:
- Large customer base interested in handmade and artistic goods
- Ability to set your own pricing and branding
- Options for selling digital and physical stickers
Cons:
- Listing and transaction fees
- High competition in the sticker category
2. Redbubble
Best for: Print-on-demand sticker sales
Redbubble is a print-on-demand marketplace that allows artists to upload their designs and sell them as stickers, along with other merchandise like t-shirts and phone cases. The platform handles printing, shipping, and customer service, letting artists focus solely on creating designs.
Pros:
- No upfront costs or inventory management
- Automatic fulfillment of orders
- Passive income potential
Cons:
- Lower profit margins due to production and service fees
- Less control over branding and customer interactions
If you’re looking for durable, waterproof stickers to add to your collection or sell, consider checking out https://stickerit.co/en-us/products/waterproof-stickers, which offers high-quality options for artists and buyers alike.
3. Society6
Best for: High-quality print-on-demand stickers
Similar to Redbubble, Society6 offers print-on-demand services, but with an emphasis on high-quality prints. Artists can sell their designs as stickers and other merchandise without worrying about production logistics. However, profit margins can be lower since Society6 sets base prices for items.
Pros:
- No upfront costs
- High-quality printing and fulfillment
- Easy setup for new artists
Cons:
- Limited control over pricing
- Higher competition in the sticker category
4. Shopify
Best for: Artists wanting full control over their online store
If you want to build your own brand and control every aspect of your sales, Shopify is a great option. This e-commerce platform allows you to create a customized online store to sell your stickers. You’ll need to handle inventory, marketing, and order fulfillment, but the potential for brand growth and profit is much higher than on third-party marketplaces.
Pros:
- Full control over pricing, branding, and customer interactions
- No marketplace fees cutting into profits
- Ability to expand product offerings
Cons:
- Monthly subscription cost (starting at $39/month)
- Requires more effort in marketing and order fulfillment
5. Big Cartel
Best for: Independent artists looking for a low-cost storefront
Big Cartel is a simple e-commerce platform designed specifically for artists and small businesses. It allows you to set up a store with minimal costs, making it ideal for artists starting out. The free plan lets you list up to five products, with paid plans offering more features.
Pros:
- Affordable pricing plans
- Simple and user-friendly interface
- More control over branding and pricing
Cons:
- Limited scalability compared to Shopify
- Requires manual fulfillment of orders
6. Zazzle
Best for: Artists looking for a wide range of customizable products
Zazzle is another print-on-demand platform where artists can sell their sticker designs. It offers customization options for buyers, allowing them to personalize designs before purchasing. While Zazzle handles printing and fulfillment, commission rates for artists vary based on the pricing structure set by the platform.
Pros:
- No need to manage inventory
- Customization options attract buyers
- Global reach
Cons:
- Commission-based earnings
- Limited branding opportunities
7. Gumroad
Best for: Selling digital sticker files directly to customers
If you create digital stickers for planners, scrapbooks, or digital notebooks, Gumroad is a great platform for selling downloadable sticker files. It allows you to sell digital products with an easy-to-use interface and simple payment processing.
Pros:
- No need to handle shipping or inventory
- One-time upload for passive income
- Simple and straightforward platform
Cons:
- Transaction fees apply
- Requires your own marketing efforts
Conclusion
Choosing the right marketplace to sell your stickers depends on your business goals, level of involvement, and pricing preferences. If you prefer hands-off selling, platforms like Redbubble and Society6 are great options. For more control over branding and pricing, Etsy or Shopify might be the better choice. By selecting the right platform and marketing your designs effectively, you can turn your sticker art into a successful online business.
Bonus Tips for Selling Stickers Successfully:
- Optimize your listings with high-quality images and clear descriptions.
- Use SEO-friendly keywords in product titles and tags to improve visibility.
- Engage with your audience through social media and email marketing.
- Offer bundles or limited editions to encourage repeat purchases.
With the right approach, selling stickers online can be both fun and profitable!
