Let’s face it: nobody watches cable anymore; they stream. People are now streaming on Hulu, Roku, or Amazon Fire TV. The audience has changed and if your ads haven’t followed, you’re missing the boat. Streaming TV Ads is the solution to this problem. They allow companies to advertisement to the right audience and on the right platform (channel). V Digital Services can help you seamlessly transition your TV ads to streaming and the statistics don’t lie.
Think It’s Too Pricey? Think Again
One of the biggest myths surrounding stream TV commercials is that they’re only for big-budget brands. This may have been the case at one time, but it is not any longer. Now that ad platforms are developing, there are ways for local small businesses and startups to advertise on stream platforms. So, if you’re a small boutique that’s getting into clothing, a local dentist and an exercise studio, you can now get your ads in front and center during that guilty-pleasure show or even during a sporting event, all without breaking the marketing bank.
Get Super Specific with Your Audience Targeting
This is where TV streaming advertising shines: precision. While broadcast TV casts a wide and, at times, unnecessary net, streaming offers by allowing you to drill down to your specific audience. Want to reach dog owners in Austin, Texas, age 35-50, who partake in health and wellness? You can. With streaming TV commercials, you can target by:
- Age and gender
- Income level and location
- Interests and lifestyle
- Browsing and buying behavior
- Even specific devices
This level of targeting is a complete breath of fresh air and this is something V Digital Services builds into all the campaigns they run. You don’t use educated guesses to know who is watching; you know.
Your Ads actually Get Watched
You know how effortless it is to skip a YouTube ad, swipe past an Instagram Story, or click “next” in a podcast? That’s the default condition of most online ads today, but streaming TV is not the same.
In most cases, streaming services do not provide a skip option. That is, your ad is going to be viewed until the very end. And believe it or not, streaming ads provide average completion rates of more than 90%. That is enormous.
Audiences are much more engaged when they are watching their favorite shows and that means, as a brand, you get more attention, better recall and ultimately, a greater return on investment.
Streaming TV: Where Viewers Actually Pay Attention
When people engage with a show, they are in lean-back mode. They’re comfortable, into it and totally absorbed in it. That is the best time for your ad to break through the clutter and leave a lasting impression. And many of those platforms are connected to a large screen in the living room, so your ad shows up and feels high-quality like a national TV ad. It gives your brand a “big brand” quality, even if you are a local business. V Digital Services helps you produce content that’s built for that space — engaging, professional and optimized for the screen that your audience is consuming.
Automated Ad Placement? Yes, Please
Here’s something people don’t talk about much: programmatic advertising. It is the technology driving streaming ads that allows everything to be done smarter rather than just harder. Programmatic buying of ads is autopilot for your ad campaigns. It uses real-time information to say where and when your ads should be on display. It also helps you bid more competitively, so wasting money won’t happen as often.
At V Digital Services, they employ programmatic tools in the following ways:
- Place your ads on the right platforms
- Deliver them at the right times
- Reach the highest-value viewers with real-time information
- Enhance performance across your campaign
It is not about being pushed out with ads on TV; it’s about doing it smart.
Measure Everything: Yes, Even on TV
One of the drawbacks of traditional television ads? You can never be entirely sure if they worked or not. Sure, your sales may have increased — but was that a result of your ad, a holiday sale, or just pure luck?
Relative to traditional TV, streaming TV takes the guesswork out of advertising! With built-in analytics, you can see who viewed your ad, anonymously of course, what device they viewed on, how long they viewed it for, if they came to your website after the ad ran. This insight helps us at V Digital Services optimize your campaigns.
Don’t Just Follow the Trend—Be Ahead of It
Streaming has moved from niche to normal and smart businesses are getting in early while it is still relatively untapped in many local markets. With streaming TV advertising as part of your digital strategy, you can grow audience size, raise awareness, or drive sales—that is why V Digital Services is here to help. From creative development to targeting and tracking, they handle all of it so you can focus on what you do best—grow your business while they get your message in front of relevant screens.
