How to Get High Quality Backlinks For Lawyers Websites



As a lawyer or a law firm, building a strong online presence is crucial for attracting new clients and establishing your authority in the legal industry. One of the most effective ways to improve your website’s search engine rankings and visibility is through link building – the process of earning high-quality backlinks from other reputable websites.

Link building is an essential component of search engine optimization (SEO) because search engines like Google view backlinks as endorsements or “votes” for your website’s credibility and relevance. The more high-quality backlinks your website has, the more likely it is to rank higher in search engine results pages (SERPs) for relevant queries.

However, not all backlinks are created equal. It’s essential to focus on earning high-quality, relevant backlinks from authoritative sources within the legal industry. In this article, we’ll explore several effective link building strategies that SEO for lawyers and law firms can implement to boost their online presence and attract more potential clients.

1. Legal Directory Listings and Profiles

One of the most straightforward ways for lawyers to earn backlinks is by creating and optimizing their profiles on legal directories and listings. These directories are trusted sources of information for individuals seeking legal services, and many of them allow lawyers to include links back to their websites.

Some popular legal directories to consider include:






When creating your profiles, be sure to include relevant keywords, a detailed bio, and a link to your website. Additionally, consider claiming and optimizing your Google My Business listing, as this can help improve your local SEO and potentially earn a coveted spot in the local pack for relevant searches.

2. Guest Posting on Legal Blogs and Publications

Guest posting is a powerful link building strategy that involves contributing high-quality content to reputable legal blogs and publications in exchange for a backlink. This not only helps you earn valuable backlinks but also positions you as an authority in your field.

When pursuing guest posting opportunities, focus on legal blogs and publications that are highly relevant to your practice area and have a strong readership. Pitch compelling article ideas that provide value to their audience, and be sure to include a contextual link back to your website within the content.

Some potential guest posting targets for lawyers could include:

– Law firm blogs

– Legal industry publications (e.g., ABA Journal, Law360)

– Legal news and analysis websites (e.g., The Lawyer Portal, JD Supra)

– Legal technology blogs (e.g., LawSites, Lawyerist)

3. Strategic Partnerships and Networking

Building strategic partnerships and networking within the legal community can also open up valuable link building opportunities. Consider collaborating with other lawyers, legal professionals, or businesses that offer complementary services to your practice.

For example, you could partner with a real estate agent or a financial advisor to co-create resources or guides related to your respective areas of expertise. These collaborative efforts not only provide value to your shared audiences but also present opportunities for cross-promotion and backlink exchanges.

Additionally, explore opportunities to participate in legal events, conferences, or webinars as a speaker or panelist. Many event organizers will include links to the speakers’ websites, providing valuable backlink opportunities.

4. Creating Linkable Assets

Developing high-quality, linkable assets is a strategic way to attract backlinks organically. These assets can take various forms, such as comprehensive legal guides, in-depth research studies, interactive tools or calculators, or even engaging multimedia content like videos or infographics.

When creating these assets, focus on addressing common legal issues, answering frequently asked questions, or providing valuable insights and resources for your target audience. Promote these assets through your website, social media channels, and outreach efforts to legal bloggers and journalists who may find them valuable and worth linking to.

Some examples of linkable assets for lawyers could include:

– State-specific legal guides (e.g., “A Comprehensive Guide to Divorce Laws in California”)

– Interactive legal document generators or calculators

– Legal industry research reports or whitepapers

– Informative video series on common legal topics

– Visually appealing infographics on legal processes or statistics

5. Leveraging Online Legal Communities and Forums

Actively participating in online legal communities and forums can also present opportunities for earning backlinks. These platforms often allow users to include links in their profiles or signatures, and by providing valuable insights and engaging with other members, you can establish yourself as a credible source worthy of being linked to.

Some popular online legal communities and forums to consider include:

– Reddit’s /r/LawFirm and /r/LawStudents subreddits

– Legal forums like Lawlink, LawBuzz, and Lawbible

– Legal professional networking platforms like and

When participating in these communities, focus on providing helpful advice, answering questions, and contributing to discussions in a meaningful way. Avoid blatant self-promotion or link dropping, as this can be perceived as spammy and potentially harm your reputation.

6. Broken Link Building

Broken link building is a link building strategy that involves identifying broken or dead links on authoritative websites and offering replacement content that can be linked to instead. This approach not only helps website owners fix their broken links but also presents an opportunity for you to earn a valuable backlink.

To implement this strategy, use tools like Check My Links or Broken Link Checker to scan websites within your industry for broken links. Once you’ve identified relevant broken links, reach out to the website owners and propose replacing the broken link with a relevant piece of content from your website.

For example, if a legal blog has a broken link to an article about estate planning, you could offer a comprehensive guide on estate planning that you’ve created on your own website as a replacement.


Link building is a critical component of a successful SEO strategy for lawyers and law firms. By implementing the strategies outlined in this article, such as legal directory listings, guest posting, strategic partnerships, creating linkable assets, engaging in online legal communities, and broken link building, you can earn high-quality backlinks that improve your website’s search engine visibility and ultimately attract more potential clients.

Remember, the key to effective link building is to focus on quality over quantity. Earning a few authoritative, relevant backlinks is far more valuable than accumulating a large number of low-quality or spammy links. Always prioritize creating valuable content, building relationships within the legal community, and providing exceptional service to your clients – the backlinks will naturally follow.

About Micah Drews

After playing volleyball at an international level for several years, I now work out and write for Volleyball Blaze. Creating unique and insightful perspectives through my experience and knowledge is one of my top priorities.

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